Revenue Management Software Suite
Telmar’s Revenue Management Suite allows media sellers better understand the value of each sales unit (i.e. break, spot, billboard, banner, etc) and each client. They can forecast demand, set rates based on concrete data, review client profitability, increase capacity, and indentify appropriate properties for overbooking.
The concept of Revenue Management is simple, just as seats are perishable on plane so are seconds on a station or even banner space on the first page of a website. With Revenue Management tools, Sales Houses representing any media can save time, reduce costs, maximize revenue, optimize space consumption, free overall advertising capacity, reduce operational costs, and improve the service quality provided by the Sales House to the Media Buyer.
Media owners can use the systems to their benefit in both strong and weak economies to predict and maximize revenue. Revenue Management solutions serve Sales Houses at, above and under capacity. Clients have saved up to 50% of employee time, increased their revenue by 5 % or more and saved up to 25% of airtime through more efficient spot placement.
Clients can either purchase single products and build up over time or start with a complete Revenue Management solution. The Revenue Management team has an average of 10 years experience working in the sector. With a simple audit, you could know by the end of the month, how much our Yield Solutions could increase your revenues, capacity, and sales team effectiveness.