Telmar’s TimePlan is a weekly audience accumulation system for print vehicles. TimePlan performs week-by-week audience accumulation analysis for print campaigns based on insertions in specific issues.
Vehicle audience data used in TimePlan, based on targets defined by the client, is generated by Telmar’s TNT respondent data tabulation system. Choice of sources for audience accumulation curves include:
Mediamark Research Inc. (MRI)(by subscription)
Generic Telmar curves (included)
Custom or proprietary audience accuTimePlanmulation data that clients provide